Due to the stiff competition in the market, the role of market researchers has become important. Every small or big business organizations want to hire talented market researchers. Therefore, market research is very beneficial career option in the present time. A number of institutions in India are providing courses in market research. Those students, who have the ability of interacting and coordinating with people, can build a career in the field of market research.
Course Details
In market research, several courses are being provided by many management institutes in India. These courses are offered at the undergraduate (BBA), postgraduate degree (MBA) and diploma level. The eligibility for UG courses is passed in 10+2 level with any discipline, whereas, for the PG degree and diploma courses, the students must have cleared graduation in relevant field, from any recognized institute or a University.
Career Prospects
For those students, who are seeking their career as a market researcher, many job opportunities are available in the present scenario. After completing their courses, they can join any business organization as a market research director, market research manager, market research supervisor or market analyst, depending on their skill in the field.
Top Colleges Offering UG/PG/Other Courses
Some of the prominent institutes offering course in market research in India are Apeejay School of Marketing (Delhi), R.A. Podar Institute of Management (Jaipur), IIMs (Ahmedabad, Bangalore, Kolkata, Lucknow and Indore), Jamnalal Bajaj Institute of Management Studies, S. P Jain Institute of Management and Research and many more.
Remuneration
In the early stage, a market researcher can earn between Rs10000 to Rs12000 per month. With two or three year's experience, one can get around Rs. 18,000 - 25,000 per month. Experienced market researchers can earn a lot in this field.
