Market Research is an important part of advertising, thus a lucrative career option. Explore all about the courses, career opportunities and education in market research in India.

Careers in Market Research

Market research is defined as the collection of relevant information about market and customers, in an organized way. For every business organization, market research is a very important element of business strategy. Before starting a business, one has to gather information regarding the changing trends in the market, geographical location, consumer requirements and effectiveness of marketing. Market research has various techniques including customer analysis, choice modeling, competitor analysis, risk analysis, product research, and research advertising and marketing mix modeling. Various instruments are also used in market research, for example questionnaires and focus group discussion surveys.

Due to the stiff competition in the market, the role of market researchers has become important. Every small or big business organizations want to hire talented market researchers. Therefore, market research is very beneficial career option in the present time. A number of institutions in India are providing courses in market research. Those students, who have the ability of interacting and coordinating with people, can build a career in the field of market research.

Course Details
In market research, several courses are being provided by many management institutes in India. These courses are offered at the undergraduate (BBA), postgraduate degree (MBA) and diploma level. The eligibility for UG courses is passed in 10+2 level with any discipline, whereas, for the PG degree and diploma courses, the students must have cleared graduation in relevant field, from any recognized institute or a University.

Career Prospects
For those students, who are seeking their career as a market researcher, many job opportunities are available in the present scenario. After completing their courses, they can join any business organization as a market research director, market research manager, market research supervisor or market analyst, depending on their skill in the field.

Top Colleges Offering UG/PG/Other Courses
Some of the prominent institutes offering course in market research in India are Apeejay School of Marketing (Delhi), R.A. Podar Institute of Management (Jaipur), IIMs (Ahmedabad, Bangalore, Kolkata, Lucknow and Indore), Jamnalal Bajaj Institute of Management Studies, S. P Jain Institute of Management and Research and many more.

In the early stage, a market researcher can earn between Rs10000 to Rs12000 per month. With two or three year's experience, one can get around Rs. 18,000 - 25,000 per month. Experienced market researchers can earn a lot in this field.

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